Motorola and Google have finally made the Moto X rumored device official, it is dubbed the “Moto X” and is designed with the “user in mind”. The Moto X comes with the ability of the User to design their own phone, it is designed and assembled in the US.

Motorola has also redesigned the structure of the Handset, with new processing via Moto’s new X8 Mobile Computing System. A SoC based on a Snapdragon S4 Pro with a 1.7GHz dual-core Krait CPU and a quad-core Adreno 320 GPU, positioned alongside two unique Motorola processors, including one to handle language interpretation  and a contextual computing core, which manages the smartphone’s sensors. Both of which are designed to ensure minimal battery drain when using these services. 

The new Moto X has a 4.7-inch AMOLED display running at 720p, a 10-megapixel “ClearPixel” camera with 1080p video recording and will run Android 4.2.2. With the online app called Moto Maker, you choose the colors, and decide on the details: front, back, accents, memory, wallpapers, even add a name or a short message, a wooden case is also in the works and Motorola claims there are more than 2000 options with more to come soon. 

The Moto X is powered by a 2,200mAh battery offering up to 24 hours of “mixed” usage and the handset is 4G LTE enabled. There’s a 10-megapixel Clear Pixel rear camera and a 2-megapixel front-facing camera, both of which shoot 1080p video.

Bluetooth 4.0, USB 2.0, 802.11a/b/g/n/ac, GPS and GLONASS, a standard 3.5mm headphone jack, Miracast Wireless Display, NFC and a nano-SIM.

Sales Begin at the end of August, the 16GB model will retail for $199 with a two-year contract on AT&T, Sprint, T-Mobile, US Cellular and Verizon, the 32GB is an AT&T exclusive which will ship for $249. For now only AT&T customers will have access to additional color options via the online app those on other carriers can choose from black and white.